Game, Set and Match – Selling Against the Competitors!

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Game, Set & Match-Selling Against the Competition

Are you going to be glued to the telly this weekend by chance? A perfect summer afternoon (raining?) watching (with strawberries & cream?) racket wielding sports giants battling it out to win the most coveted prize in tennis, Wimbledon. I must admit I am not a fan of the old bat ’n’ ball but the element of competition is not lost on me. Why? Well selling is all about being competitive, winning the business and competing against others in the same market, all looking for a piece of the same pie!

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