Tag: competitive advantage

Game, Set and Match – Selling Against the Competitors!

Game, Set & Match-Selling Against the Competition Were you glued to the telly this weekend by chance? A perfect summer afternoon watching (with strawberries & cream?) racket wielding sports giants battling it out to win the most coveted prize in tennis, Wimbledon. I must admit I am not a fan of the old bat ’n’ ball but the… Read More


Strategy – The Light in the Fog

Strategy-Looking for the Light in the Fog. Management words make me laugh out loud, not because they are particularly funny, but because many managers like using them and do not really have a ‘Scooby doo’ what they mean. Just because they are a manager they feel they have to engage in this ‘high register’ line… Read More