Tag: media sales

Sales – Prevent Objections with The Power of 3

As a sales trainer, I often hear sales delegates asking how to get over some of the tricky objections. The most common of course being “I have no budget”, “wrong time of year” “I can get it cheaper elsewhere” etc. Dealing with objections can be tricky and if sales people cannot anticipate what is coming,… Read More


Understanding the Buyer’s Psychological Perspective

SCRATCHING THE SURFACE OF CLIENT PERSONALITY Agenda-Understanding Client Buying Journey, behaviour and motivation. The overall message- “Before you can walk in someone else’s shoes, you must first take off your own.” The overall message- “Before you can walk in someone else’s shoes, you must first take off your own.”