It really is true. It works so well too. However getting sales people to learn this technique is no easy task. Let us first of describe what we are talking about.
Conversation or Interrogation – The Power of Questioning in Sales I spend a lot of my time coaching sales people and it is no surprise to find that they know an incredible amount about their own markets and products. This knowledge for the most part is coming from trade press, in house information and research… Read More